Used in Mass Retailing, the TRACEO^® label, once it has coloured and become opaque, prevents the sale of products that are no longer fresh, thus enabling the automatic and systematic detection of products that are no longer fit for consumption.

TRACEO^® transforms barcodes into devices for monitoring product freshness.

TRACEO^® is easy to read and the information it conveys is totally unambiguous.

When TRACEO^® is transparent, the product is fresh and the barcode can be read at the checkout.

When TRACEO^® is pink, the product is no longer fit for consumption, the barcode is concealed and can no longer be read at the checkout.