(eO)^® is an adhesive freshness label designed for consumers and agri-food industrials.

(eO)^® indicates that a fresh product is no longer fit for consumption by changing colour. When the (eO)^® flower is green, the product is fresh; when the (eO)^® flower is red ; the product is no longer fresh.

It is an essential complement to all fresh products sold on the retailing and catering sectors, with easy implementation for industrials and easy interpretation for consumers.