Over 30 billion fresh agri-food products are consumed each year in France (all brand-names and circuits together). On an international scale, this figure is estimated at 300 billion units.

This market is characterised by a constant increase in the quality, safety and traceability of products for industrials and by an ongoing contest in matters of innovation and differentiation from competitors.

Private labels have a high engagement in terms of their responsibility for the quality and safety of the products they market. Due to this, the brands are continually optimising their quality procedures.

Consumers are highly attentive to progress made in terms of food safety and quality.The distribution groups now want to guarantee their consumers that the products they are selling are of high organoleptic and sanitary quality. Safety, taste, flavour and hygiene are at the heart of this objective.

Distributors and their suppliers must have full control of the cold chain, a determining factor in the quality and safety of fresh food products. A national audit of the cold chain from producer to consumer was conducted by ANIA and CEMAGREF between 2001 and 2003 and showed that temperatures were respected in over 80% of cases on the upstream links of the chain.

The consumer is the weak link in this chain because the majority of ruptures in the cold chain occur after the product purchase

CRYOLOG has decided to put its expertise at the service of agri-food products in Mass Retailing by equipping the SKUs (Stock Keeping Units) with TRACEO^®.

This presents numerous advantages for brands in terms of image improvement and for industrials in terms of promoting product quality and strong differentiation from competitors.

TRACEO® enables distributors to draw attention to their responsibility and good practices in the field of respect for the cold chain in view of securing client loyalty.